If you were at ShesConnected Conference (#SCCTO, which you should if you want to work with brands) last week but too busy to read the program guide; OR if you weren’t at the conference at all, OR if you are not getting Marketing magazine (the program guide is an insert), any reason you have not seen/read the article I wrote about Klout, here it is.
You want to be influencer, you look up and follow those influencers, so what is you do everyday online that can help increase your own Klout score, eventually be among the rank?
First, for those who is not familiar with Klout or hasn’t joined yet, Klout is a social influencemeter where your interactions on social media space are taken into account to end up with an influence score. Klout gathers data from all your linked accounts and does this on a daily basis.
A very important feature here is, you score on the topics you are most influential about; so perhaps you tweet or share content about certain issue over and over again, Klout takes this and perceives that you are either an expert or an avid follower of that subject. As of now, you can connect all your activities on Twitter, Facebook, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger and Flicker to Klout, it’s a great way to integrate these social media channels into one place and also great opportunity to build up your own brand.
I’d like to specifically point out Foursquare here, the reason being in a recent Foursqare research report have found–more than 2/3 active Foursquare users post tips and these tips have a ready audience with each tip being done, or average, at least once; 80% of active users have “done” tips. What this means is that, you can never underestimate the importance of tips for a venue, you may actually alter the consumer buying behaviour !!
I also like Twylah, a content marketing tool that extract maximum value from your tweets and let you own your brand, get discovered beyond Twitter with built-in SEO as well as give your audience what they want. With Twylah, you can promote your topical tweets all at the same time, this is my Twylah page http://www.twylah.com/infosara and it really tells my twitter brand.
We all know Klout is not the only tool to measure influences nor it is flawless, however it’s the one being used most widely for now. So, how to get high on Klout? Retweet and share great content, try to respond to people who have questions for you, and most importantly, always thank people who have helped you in any shape of forms.
