Some of the key findings came out from the study are:

• 18% of moms struggling with diaper need run out of clean diapers monthly or more often.

• Sixteen per cent of mothers struggling with diaper need have missed work or school, stayed at home when they needed to go out, or kept their babies out of daycare because they did not have enough diapers.

• One-third of mothers struggling with diaper need say they need 14 or more additional diapers per week to feel that they have enough.

Did you know that some of the moms in diaper need had to cut back on basics such as food, utilities and child care so they can buy diapers?  Many of these moms have had to borrow diapers from another mom, put their child in a diaper that doesn’t fit, and some have even cleaned out and re-used wet or soiled diapers.  As a Researcher myself, this is astonishing, as a Mom, this is heartbreaking !  I am so glad that Huggies being the innovator in the industry spots the gap and partners with Food Bank Canada to address the needs, and here is what both you and I can help.

Over the next eight months Huggies is donating up to 2.5 million diapers in Canada, Huggies will kick off the donation by giving half a million diapers to Food Bank Canada to share among their network of more than 450 food banks across Canada to help get diapers in the hands of those who need them.  If you visit the Huggies EveryLittleBottom website, you will find locations in Canada where you can donate (and it can be any brand of diaper), or where you can get free diapers if you are a mom in need.

Finally, a special thanks to Opti-Mom who sent me to this important assignment and to the team at GCI Group for organizing the event, job well done !