Help Moms in Diaper Need — Cause Every Little Bottom Counts

Being Moms, we all know how quickly time flies by and we just tried to get through the days filled with hundred of errands to run and thousand little things to do; I certainly remembered how stressful it was if I didn’t have what I needed handy.  I was fortunate enough to get by when my two girls were little,  didn’t have to worry about food and other necessities; so it was quite an eye-opener for me to learn these disturbing facts last Thursday, at a Roundtable discussion with Huggies and Dr. Nicole Letourneau, the Lead Researcher on the Every Little Bottom study, who is also a professor at the University of New Brunswick.

Some of the key findings came out from the study are:

  • 18% of moms struggling with diaper need run out of clean diapers monthly or more often.
  • Sixteen per cent of mothers struggling with diaper need have missed work or school, stayed at home when they needed to go out, or kept their babies out of daycare because they did not have enough diapers.
  • One-third of mothers struggling with diaper need say they need 14 or more additional diapers per week to feel that they have enough.

Did you know that some of the moms in diaper need had to cut back on basics such as food, utilities and child care so they can buy diapers?  Many of these moms have had to borrow diapers from another mom, put their child in a diaper that doesn’t fit, and some have even cleaned out and re-used wet or soiled diapers.  As a Researcher myself, this is astonishing, as a Mom, this is heartbreaking !  I am so glad that Huggies being the innovator in the industry spots the gap and partners with Food Bank Canada to address the needs, and here is what both you and I can help.

Over the next eight months Huggies is donating up to 2.5 million diapers in Canada, Huggies will kick off the donation by giving half a million diapers to Food Bank Canada to share among their network of more than 450 food banks across Canada to help get diapers in the hands of those who need them.  If you visit the Huggies EveryLittleBottom website, you will find locations in Canada where you can donate (and it can be any brand of diaper), or where you can get free diapers if you are a mom in need.

Finally, a special thanks to Opti-Mom who sent me to this important assignment and to the team at GCI Group for organizing the event, job well done !

When East Meets West — Trust v.s Relationship

This past weekend, we celebrated Chinese New Year.  In fact, the festivities last 15 days, each day has different meaning to the tradition and a specific task.  On the surface looks like we Chinese are complicated, historically and politically maybe, but when it comes down to trust in business, we are pretty simple.

While eating Hot Pot (A less effort Chinese New Year tradition), a long time friend mentioned he was very frustrated because he thinks his business contacts was not being sincere or serious about working with him.  Here is the tidbit of the frustration:

Friend : “I did you 3 favours in the last 6 weeks, why can’t you help once me when I ask you?”

His contact: “Sorry, it’s your choice.  I didn’t ask you to.”

There is no right or wrong to this, it’s just different.  Being in Canada over 10 years I certainly experience the culture difference first hand, and how Easterners handle business differently than Westerners.

Chinese starts with trust then builds up relationship with the belief that favours received will be definitely returned, lots of business deals are signed during entertainment occasions, contracts or agreement come after.  Hard work is in our blood we just don’t say it, and we trust people we work with are the same.

Where most Westerners, I believe, would first prefer to have some kind formal arrangement or relationship in place before pursuit further; systematic and process-driven.

Twitter may be the game changer in this, if the language is available.  Social media is able to bridge the gap of trust as people who are successful on Twitter are usually generous givers.

If possible, please don’t use the auto translation services on the internet, it can only get you so far but chances are you will get lost in the translation :)

What Does “Have Customer’s Best Interest At Heart” Really Mean ?

I consider myself a loyal customer, the kind that will make an A-list client on any CRM system.  What I mean by that is, I am not picky at all if you met my needs, solved my problems then you’ve earned my trust, and I will be loyal for a very long time.  For examples, I’ve been with the same bank for over 13 years and carry their credit card too;  we had the same ISP for 8 years until recently only because the downtime was unacceptable given the monthly fee I paid; I uses the same wireless carriers for last 10 years…well, you get the picture.

While setting up my own blog here, I’ve learned a lesson about being true professionals, people who are  (1) passionate about what they do and stand behind their promise, (2) committed and will go extra and beyond to help clients in a crisis situation, (3) follow through to make sure client’s success.  It makes huge difference when you have these people helping you.

The story began with shortly before the holidays, chatting on Twitter with @DannyBrown and @johnhaydon (both are Headway Enthusiastists), discovered their sleek websites I am drooling for, are build on this amazing Headway Theme.  They both spoke highly about the flexibility and creativity that allows you to design your website like pro without requesting a developer background; I was hooked and the process began (or so I thought).

Be Passionate Grant (@GrantGriffiths) from Headway jump into the conversation not to sell but offer help from the beginning, I didn’t feel the pressure of buying and Grant certainly was not rushing to closing.  All he did was answering my basic stupid questions like Blog 101, as patient as an owl.  There’s no doubt in my mind that he knows Headway inside out, and he IS going to help me.

Be Committed So the journey started, I was just too excited that I got my domain and hosting, and was aiming the goal to publish my first blog on December 31 late evening (don’t ask me why but you can read it here)  then there were some issues even my hosting service provider didn’t want to touch, the same old excuses i.e. : we don’t support that, it’s not our product you have to contact them.  Grant (@GrantGriffiths) and Clay (@claygriffiths) were behind the scene working tirelessly, helping me sorting out the issues, even took over from me and fixed it.  The most important and amazing part?  Remember my goal?  Yeah, they helped me set up my website in the last 24 hours of 2009 !!

Follow Through There were still some hiccups I couldn’t figure out and of course,  Grant (@GrantGriffiths) is my go to person who then introduced Tina (@TMarieHilton) with my layout challenges, you would think his job is done and story ends here, leaving Tina and me to figure out.  That’s usually a close of an open ticket.  No !!  I nearly fainted when, on January 5 Grant DM me and followed up to make sure the site was fixed the way I wanted.  How often do you get that?  I’d say maybe 1 out of 20.

We all work with deadlines and try to cross off the to-do list, you need people have the same vision and commitment as you do to help you achieve the goal.  What Grant and his team demonstrated is the world class client services because they have customer’s best interest at heart, they are serious about your success.

Large corporations and small business, how does your sales team take that first lead and translate into business?  Take care of customer’s needs first.