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		<title>How To Get High On Klout</title>
		<link>http://infosara.com/2011/10/how-to-get-high-on-klout/</link>
		<comments>http://infosara.com/2011/10/how-to-get-high-on-klout/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 16:03:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Info & Intel & Insights]]></category>
		<category><![CDATA[Social & Listen & Tools]]></category>
		<category><![CDATA[Thoughts & Reflections]]></category>
		<category><![CDATA[#SCCTO]]></category>
		<category><![CDATA[buying behaviour]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[SCConference]]></category>
		<category><![CDATA[ShesConnected]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twylah]]></category>

		<guid isPermaLink="false">http://infosara.com/?p=871</guid>
		<description><![CDATA[If you were at ShesConnected Conference (#SCCTO, which you should if you want to work with brands) last week but too busy to read the program guide; OR if you weren&#8217;t at the conference at all, OR if you are not getting Marketing magazine (the program guide is an insert), any reason you have not seen/read the article [...]]]></description>
			<content:encoded><![CDATA[<p>If you were at <a title="ShesConnected Conference" href="http://shesconnectedconference.com/" target="_blank">ShesConnected Conference</a> (#SCCTO, which you should if you want to work with brands) last week but too busy to read the program guide; OR if you weren&#8217;t at the conference at all, OR if you are not getting Marketing magazine (the program guide is an insert), any reason you have not seen/read the article I wrote about Klout, here it is.</p>
<p><img class="size-medium wp-image-872 alignnone" title="How To Get High On Klout" src="http://infosara.com/wp-content/uploads/2011/10/article-300x248.jpg" alt="how to use klout effectively" width="300" height="248" /></p>
<p>You want to be influencer, you look up and follow those influencers, so what is you do everyday online that can help increase your own Klout score, eventually be among the rank?</p>
<p>First, for those who is not familiar with Klout or hasn’t joined yet, Klout is a social influencemeter where your interactions on social media space are taken into account to end up with an influence score.  Klout gathers data from all your linked accounts and does this on a daily basis.</p>
<p>A very important feature here is, you score on the topics you are most influential about; so perhaps you tweet or share content about certain issue over and over again, Klout takes this and perceives that you are either an expert or an avid follower of that subject.   As of now, you can connect all your activities on Twitter, Facebook, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger and Flicker to Klout, it’s a great way to integrate these social media channels into one place and also great opportunity to build up your own brand.</p>
<p>I’d like to specifically point out Foursquare here, the reason being in a recent Foursqare research report have found&#8211;more than 2/3 active Foursquare users post tips and these tips have a ready audience with each tip being done, or average, at least once; 80% of active users have “done” tips.  What this means is that, you can never underestimate the importance of tips for a venue, you may actually alter the consumer buying behaviour !!</p>
<p>I also like Twylah, a content marketing tool that extract maximum value from your tweets and let you own your brand, get discovered beyond Twitter with built-in SEO as well as give your audience what they want.  With Twylah, you can promote your topical tweets all at the same time, this is my Twylah page <a href="http://www.twylah.com/infosara">http://www.twylah.com/infosara</a> and it really tells my twitter brand.</p>
<p>We all know Klout is not the only tool to measure influences nor it is flawless, however it’s the one being used most widely for now.  So, how to get high on Klout?  Retweet and share great content, try to respond to people who have questions for you, and most importantly, always thank people who have helped you in any shape of forms.</p>
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		</item>
		<item>
		<title>&#8220;Just One&#8221; Conference Takeaway</title>
		<link>http://infosara.com/2011/09/just-one-conferencetakeaway/</link>
		<comments>http://infosara.com/2011/09/just-one-conferencetakeaway/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 04:02:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Thoughts & Reflections]]></category>
		<category><![CDATA[#140confONT]]></category>
		<category><![CDATA[#SCCTO]]></category>
		<category><![CDATA[#smm2011]]></category>
		<category><![CDATA[#TEDxToronto]]></category>
		<category><![CDATA[BlissdomCanada]]></category>
		<category><![CDATA[Conference Takeaway]]></category>
		<category><![CDATA[ShesConnected]]></category>

		<guid isPermaLink="false">http://infosara.com/?p=846</guid>
		<description><![CDATA[Little do I know that September and October are busy conference months, or maybe just me this year who has the privilege to attend many, many great conferences.  For five weeks in a row, I have attended #140confOnt and #TEDxToronto so far; and yet still looking forward to go to #SCCTO, #SMM2011, and #BlissdomCanada for following [...]]]></description>
			<content:encoded><![CDATA[<p>Little do I know that September and October are busy conference months, or maybe just me this year who has the privilege to attend many, many great conferences.  For five weeks in a row, I have attended <a title="#140confONT" href="https://twitter.com/#!/search/%23140confont">#140confOnt</a> and <a title="#TEDxToronto" href="https://twitter.com/#!/search/%23tedxtoronto">#TEDxToronto</a> so far; and yet still looking forward to go to #SCCTO, #SMM2011, and #BlissdomCanada for following Fridays <img src='http://infosara.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>All these great speakers are either thought leaders in their respective fields giving inspiring speeches, or telling stories with overwhelmingly heart-pouring, quite often leave my brain dazzling for few days.  For that, I have decided I am not going to write the whole run down of conference I attend, there are many people do excellent job on this with great insights, so instead I will do one takeaway, just ONE that I take away with me.</p>
<p>Have you ever had that A-ha moment, that one thought strikes you like lightening,  one thought that stays inside your brain?  I have, one each from <a title="#140confONT" href="https://twitter.com/#!/search/%23140confont">#140confONT</a> and <a title="#TEDxToronto" href="https://twitter.com/#!/search/%23tedxtoronto">#TEDxToronto</a>, conferences I have been to so far.</p>
<p><em><strong> <a href="https://twitter.com/#!/ambermac">Amber Mac</a> said it at #140conONT, </strong></em></p>
<p><a href="http://infosara.com/wp-content/uploads/2011/09/amber1.jpg"><img class="alignnone size-medium wp-image-848" title="amber" src="http://infosara.com/wp-content/uploads/2011/09/amber1-300x133.jpg" alt="" width="300" height="133" /></a></p>
<p>The responsibilities are not just to your followers, your fans or your readers in the community, the responsibilities are to people you surrounded by everyday, who has counted on you for helping them dream and achieve.</p>
<p><em><strong>I also love this at #TEDxToronto, you can watch the video <a title="How to start a movement" href="http://bit.ly/qZQXKO">here</a> &#8220;Derek Sivers: How to start a movement&#8221;</strong></em></p>
<p><a href="http://infosara.com/wp-content/uploads/2011/09/TEDxToronto.jpg"><img class="alignnone size-medium wp-image-849" title="TEDxToronto" src="http://infosara.com/wp-content/uploads/2011/09/TEDxToronto-300x121.jpg" alt="" width="300" height="121" /></a></p>
<p>Come to think of it, a leader is not a leader without followers and only the first follower turns the lone nut into a true leader.  So many times you have great ideas and you start to move forward, whoever has the courage to follow you first means trust, for that you have responsibilities to the person because you influenced her/him.</p>
<p>It&#8217;s amazing how these two messages seems unrelated and yet they are interdependent.  The questions I would like to ask you are:</p>
<p>(1) Who are you influence to and have you take the steps being responsible?</p>
<p>(2) Do you remember who is your first follower for things you believed in?</p>
<p>(2) What would be your &#8220;Just One&#8221; takeaway from which conference?</p>
<p>Would love to learn more <img src='http://infosara.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>Trackur — Hassle Free Social Media Monitoring Tool</title>
		<link>http://infosara.com/2011/08/trackur-%e2%80%94-hassle-free-social-media-monitoring-tool/</link>
		<comments>http://infosara.com/2011/08/trackur-%e2%80%94-hassle-free-social-media-monitoring-tool/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 15:55:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[professional]]></category>
		<category><![CDATA[Social & Listen & Tools]]></category>
		<category><![CDATA[Thoughts & Reflections]]></category>
		<category><![CDATA[Andy Beal]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Trackur]]></category>

		<guid isPermaLink="false">http://infosara.com/?p=797</guid>
		<description><![CDATA[Not too long ago I wrote about the 5W of social media listening (Are You Listening In The Right Place), left out the 1H – How. In addition to Google Alert and other free tools, I am always looking for user intuitive, cost effective ones that can help my resources constrained clients. There are quite [...]]]></description>
			<content:encoded><![CDATA[<p>Not too long ago I wrote about the 5W of social media listening (<a title="Are You Listening In The Right Place?" href="http://bit.ly/lKKOEX">Are You Listening In The Right Place</a>), left out the 1H – How. In addition to Google Alert and other free tools, I am always looking for user intuitive, cost effective ones that can help my resources constrained clients. There are quite a few I’ve been using, <a title="Trackur" href="http://www.trackur.com"><strong style="color: black;">Trackur</strong></a> is one of them and I like it a lot. The reasons being it’s super easy to use, you can view new items in <strong style="color: black; ">Trackur</strong> dashboard or have them sent to you in email or RSS feed; you can also download data in to csv format then do some fancy analysis; however, the most important is their awesome support, in my opinion this is <strong>BIG</strong>; we all know in social media things move in a lightning speed that’s impossible for us to catch, but <strong style="color: black;">Trackur</strong> always gets back to me with solution within hours, often it’s within one hour even before I become client!</p>
<p><a href="http://www.trackur.com"><img class="alignnone size-full wp-image-777" title="Trackur" src="http://infosara.com/wp-content/uploads/2011/08/Trackur-Logo1.png" alt="" width="243" height="67" /></a></p>
<p>I had the opportunity to ask <a href="http://twitter.com/andybeal">Andy Beal</a>, CEO and Founder of<a href="http://twitter.com/trackur"> <strong style="color: black;">Trackur</strong></a>, few “quick to the point” questions; below is his response — take note, he got back to me with 3 hours even though I told him it’s not urgent because he was going on vacation! Crazy nice guy <img class="wp-smiley" src="http://infosara.com/wp-includes/images/smilies/icon_smile.gif" alt=":)" /></p>
<p>&nbsp;</p>
<p><a href="http://infosara.com"><img class="alignleft size-thumbnail wp-image-781" title="InfoSara logo" src="http://infosara.com/wp-content/uploads/2011/08/mark-150x150.png" alt="" width="24" height="24" /></a>Tell us briefly about <strong style="color: black;">Trackur</strong> and your role</p>
<p><strong><em>Andy:</em></strong> I founded <strong style="color: black;">Trackur</strong> in 2007 and in 2008 we launched the world’s easiest and most affordable tool for monitoring your reputation online. To date, 35,000+ users rely on us to keep track of conversations across news sites, blogs, Twitter, Facebook, and more.</p>
<p>&nbsp;</p>
<p><a href="http://infosara.com/"><img class="alignleft size-thumbnail wp-image-781" title="InfoSara logo" src="http://infosara.com/wp-content/uploads/2011/08/mark-150x150.png" alt="" width="24" height="24" /></a>Why <strong style="color: black;">Trackur</strong>? What makes your product different, stand out from the rest?</p>
<p><strong><em>Andy:</em></strong> <strong style="color: black;">Trackur</strong> is so easy to use, we guarantee you are up and running in less than 60 seconds. If you can use Gmail, then you can use <strong style="color: black;">Trackur</strong> to monitor conversations about your name, company, products, competition…absolutely anything!</p>
<p>&nbsp;</p>
<p><a href="http://infosara.com"><img class="alignleft size-thumbnail wp-image-781" title="InfoSara logo" src="http://infosara.com/wp-content/uploads/2011/08/mark-150x150.png" alt="" width="24" height="24" /></a>Can you give any advice for SMBs wanting to DIYing the process?</p>
<p><strong><em>Andy: </em></strong> This may come as a shock, but I believe most people are going to be just fine using Google Alerts. In fact, I want you to use Google Alerts before switching to a tool such as <strong style="color: black;">Trackur</strong>. That way, you can get to know your reputation needs and will better understand what you need in a paid monitoring tool. I shared some advice on this subject here: <a href="http://www.toprankblog.com/2010/09/6-steps-social-media-monitoring/" target="_blank">http://www.toprankblog.com/2010/09/6-steps-social-media-monitoring/</a></p>
<p>&nbsp;</p>
<p><a href="http://infosara.com/"><img class="alignleft size-thumbnail wp-image-781" title="InfoSara logo" src="http://infosara.com/wp-content/uploads/2011/08/mark-150x150.png" alt="" width="24" height="24" /></a>Tell us the wonderful thing about <strong style="color: black;">Trackur</strong> Three Dot OMG</p>
<p><strong><em>Andy:</em></strong> It’s HUGE! We added <strong style="color: black;">Trackur</strong> Insights, which is basically analytics for your social media monitoring. With our Plus plan and up, you can quickly see what conversations are the most important, where they are happening, and discover new trends and topic.</p>
<p>&nbsp;</p>
<p>So go ahead and try <strong style="color: black;">Trackur</strong>, they even offer 10-day money back guarantee, that’s the confidence in the valuable products.</p>
<p><em>Greatly appreciate Andy and the <strong style="color: black;">Trackur</strong> team support, you guys rock!</em><em></em></p>
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